Apple object to Prepear logo trademark, 'terrifying' small business owners

Published by NEWS.COM.AU

Summary generated on August 10, 2020

    Apple claims the "Minimalistic fruit design" of Prepear's pear logo and its "Right-angled leaf readily calls to mind Apple's famous Apple Logo and creates a similar commercial impression," according to Apple's notice of opposition before the US Patent and Trademark Office, obtained by MacRumours.

    Apple also claimed that "Consumers readily associate the Apple Marks with medicine, health, and general wellness".

    Apple opposes the registration, claiming the logo is "Likely to cause confusion, mistake or deception".

    "We are defending ourselves against Apple not only to keep our logo, but to send a message to big tech companies that bullying small businesses has consequences," Ms Monson wrote.

    "The trillion dollar Apple, has decided to oppose and go after our small business' trademark saying our pear logo is too close to their Apple logo and supposedly hurts their brand?".

    "While the rest of the world is going out of their way to help small businesses during this pandemic, Apple has chosen to go after our small business."

    She alleged Apple had done a similar thing to "Dozens of other small business fruit logo companies".

    "Apple has been opposing small businesses with fruit related logos by starting expensive legal action even when those logos don't look anything like Apple's logo, or aren't in the same line of business as Apple at all," petition organiser and Prepear co-founder Russell Monson said on its page.

    The Apple logo is well known around the world and the company has sought to protect it in the past.

    Last year the company objected to a trademark filing by a Norwegian political party that used an apple.